Case Studies
Emergency Services - City of Casey
Challenge:
Required a platform to build a mapping and reporting system to locate vulnerable community groups within the municipality during emergency situations.
Outcome:
The City of Casey Council was able to develop its Casey Alert Location Manager (CALM) system to provide critical emergency response information in the field, using a combination of demographic data and analysis software.
Quote:
“It’s absolutely vital that when an emergency occurs, we’re in the position of being able to provide emergency services personnel with information about people and community groups at risk as quickly as possible.”
Jem Belcher, Team Leader for Community Safety, City of Casey.
Marketing - Promoz Direct
Challenge:
Needed to identify the best merchant cluster areas for promotional campaigns, with a target of up to 40,000 visits in three months for its premier financial services client.
Outcome:
By geographically analysing their merchant address information, Promoz Direct were able to pinpoint target retailer locations that would offer their promotional ambassadors the most effective areas to visit from a route management perspective.
Quote:
“We make around 100,000 engagements on behalf of our clients each year, but with the help of Pitney Bowes Software we were able to action 40,000 in three months, twice as many as normal.”
Franchise - Hire A Hubby
Challenge:
How to combine traditional territorial franchise maps with local demographic data to better understand the prospective customer base, and ultimately prove its value proposition.
Outcome:
After conducting an analysis of the local demographic and population figures within their franchises territories, Hire A Hubby were able to implement a bronze/silver/gold/platinum structure for franchises, which doubled their entry fees for new top-end franchises.
Quote:
“We provide a guarantee of $100,000 annual revenues on gold territory data. It’s a confident move that has helped attract new franchisees and one that has made it easier for prospects to negotiate with banks.”
Franchise - Mr Rental
Challenge:
Attempting to grow their franchise business and give franchise owners an ability to develop a clear profile of nice target markets.
Outcome:
Following a detailed demographic analysis of their customer base, Mr Rental calculated the minimum quantity of ‘target’ customers needed in each territory to be successful. This formula has helped grow their franchise footprint from 46 stores in 2006 to 88 stores five years later.
Quote:
“We continually assess and model customers, demographics and geographies to ensure we can react and adjust with the market. Using Census data we can add elements into our ideal customer profile and then examine how that might alter the territories via the mapping outputs.”
Weight Watchers Australia
Challenge:
Required a means of identifying potential business expansion areas and assessing the viability of setting up in a new area.
Outcome:
Implementation of an intelligence tool that predicts areas of growth in the next five to ten years, allowing Weight Watchers to identify target regions.
Quote:
“This gives us a secure foothold right from the start. What we’re gaining through the use of AnySite is an intelligence tool that helps us sustain and grow our business.”
Joseph Saad, Managing Director, Weight Watchers Australasia
Related Information
AnySite Australia Product Data Sheet
Download a two-page product data sheet including specifications.
Contact Us
Pitney Bowes Software
Level 7, 1 Elizabeth Plaza
North Sydney, NSW 2060
General Enquiries
Tel: +61.2.9437.6255
Fax: +61.2.9439.1773
pbsoftware.australia@pb.com
www.pitneybowes.com.au/software
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1800 648 899
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